The nudge clubs initiative promotes spaces for discussion, training and the application of behavioral economics. NudgeTEC at Tecnológico de Monterrey is the pilot and maintains an ongoing program of activities.
Learning by doing
Activities combine paper discussions, case studies, student presentations, meetings with researchers and intervention design. Training in experimental methods connects students’ questions with concrete research decisions.
A regional community
BRAIN seeks to support similar initiatives at other Latin American universities. Regional expansion is envisioned as a collaboration among students, faculty and institutions, informed by the pilot.


